The International Chess Federation FIDE announced Google to be the Title Sponsor of the World Chess Championship 2024 which will be held in Singapore from 23 November to 15 December. The landmark collaboration marks the first time the World Chess Championship to be sponsored by a global technology leader.
Google Chief Marketing Officer for Asia Pacific Simon Kahn said: “Google is excited to sponsor this historic event. Chess represents a profound intersection of human ingenuity and technological potential, and has always been a proving ground for AI innovation. In fact, some of our earliest AI breakthroughs came from mastering chess as a proof-of-concept. Through Search, YouTube, and AI, we are now delighted to enhance the Championship experience for chess fans globally, celebrating the beauty of this game that continues to inspire and challenge us.”
Emil Sutovsky, CEO of FIDE, shared his excitement about the collaboration: “FIDE is thrilled to partner Google, as it becomes the title sponsor of the World Championship Match. It is a milestone for our sport. This collaboration brings a new dimension to the competition, blending the tradition of chess with the innovation of AI. The partnership is set to elevate the visibility of the World Chess Championship, taking the broadcast of the event to the next level and attracting new audiences globally.“
Kevin Goh, CEO of SCF, added: “For Google to be our presenting sponsor for this year’s World Championship match is a groundbreaking moment for chess both in Singapore and globally. It is the first time a global technology leader has sponsored the most important chess event. Among many other innovative breakthroughs, Google has, in recent years, captivated the chess community with AlphaZero, its neural networks-inspired chess programme. Chess is all about problem-solving, and we are glad that Google’s special focus on deep learning resonates well with the game.“
Detailed information here.
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